Back in the 1970s a unique
superhero appeared on the back covers of numerous DC comics. Nothing is known
about the back story of the AAU Shuperstar, a hero sporting a blue and yellow
disco jumpsuit. He had blond hair, no mask, and yet no known secret identity.
He constantly spoke in shoe puns and attracted like-minded villains such as
Dirty Sneakers, Sinister Sole, and Missile-Toe.
The purpose of the one-page stories were to sell AAU brand shoes, but the
AAU Shuperstar possessed abilities far beyond what the shoes would likely give
their owners. Now most of his abilities to be sure were simply exaggerations on
what shoes can allow (super-speed, super-jumping, super-kicking – he kicked
Dirty Sneakers into outer space, possibly killing him; also the ability to
block miniature missiles with the shoes.
However, he also had the ability to detect when evil was a-foot; no
shoes are going to give their owners even minor mental abilities! As another site pointed out (I can’t recall
which one), the Dirty Sneakers ad is particularly fascinating because AAU
Shuperstar is well groomed, likely having some money, while Dirty Sneakers was
obviously much closer to the poverty with some hippy tendencies, and thus
likely to not be entirely unsympathetic to some readers; this is the villain
that the AAU Shuperstar chooses to apparently kill. They don’t make ads like these anymore!
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