Friday, September 14, 2012

New 52 Sales Trends One Year Later



This analysis focusses mainly on the period of Jun-Aug-12 in relation to Jul-Sep-11. 









The 1st 6 months are covered here: http://saneinsanities.blogspot.com/2012/03/new-52-sales-trends-listed-in-order-of.html




The next 3 months are covered here: http://saneinsanities.blogspot.com/2012/07/new-52-sales-trends-part-2.html





At the one-year mark, people in favour of and opposed to the reboot can find material here to support their positions.  Sales are definitely slipping, often significantly, but overall DC probably
  sees this as a golden year for them. In the short and mid term they're definitely healthier than they have been, though it's too soon to tell to what extent if at all they've damaged themselves 
  in the long term


































Listed in order of #1 sales (same as September 2011 order except for Justice League #1)
TITLE SALES RANK SALES RANK SALES RANK SALES RANK SALES RANK SALES RANK
Jun%   NOTES


Jul-11 Jul-11 Aug-11 Aug-11 Sep-11 Sep-11 Jun-12 Jun-12 Jul-12 Jul-12 Aug-12 Aug-12
Sept


Justice League 

171,344 1 46,650 43 127,090 4 123,921 5 120,796 4
55.41253   JL #1 came out end of Aug;   sales carried over into Sept
Justice League  43,545 32 42,587 29 46,650 43 127,090 4
5



Row partly repeated to compare with JL of America 59-60
Batman 51,385 22 - - 188,420 1 130,265 3 127,210 4 125,249 3
66.4733   Jul #712

Action Comics  40,205 41 39,923 38 182,748 2 80,751 13 76,232 10 71,204 11
38.96294   Jul-Aug   #903-904

Green Lantern  86,007 5 - - 141,682 3 80,615 14 78,708 9 77,187 9
54.47904   Jul #67

Flash



129,260 4 55,681 31 53,674 29 51,779 30
40.05802


Superman 36,646 45 - - 118,376 5 59,081 29 56,066 28 53,326 29
45.04798   Jul #713

Detective Comics 

39,729 37 103,392 6 83,317 11 79,835 8 75,998 10
73.50472   Jul-Aug #880-881

Batman: The Dark Knight 



98,389 7 71,671 16 68,632 12 67,084 14
68.18242


Batman and Robin 55,172 20 52,704 18 85,242 10 66,894 22 65,043 15 63,993 16
75.07215   Jul-Aug #25-26

Green Lantern: New Guardians 



84,033 11 44,404 42 42,929 39 41,479 44
49.36037


Batgirl  22,619 96 22,695 106 81,489 12 47,050 38 45,004 36 43,804 38
53.75449   Jul-Aug #23-24

Wonder Woman  29,720 59 29,223 60 76,214 13 47,229 37 45,669 33 44,584 35
58.49844   Jul-Aug #613-614

Green Lantern Corps  60,836 10 53,272 16 74,769 14 41,065 41 42,996 38 41,778 43
55.8761   Jul-Aug #62-63

Teen Titans  23,138 91 27,459 68 73,765 15 47,491 36 45,367 34 42,817 39
58.04514   Jul-Aug #99-100

Aquaman 



72,272 16 59,288 28 57,675 27 61,210 19
84.69393


Batwoman



72,228 17 41,014 48 38,980 45 38,064 51
52.69978


Red Lanterns 



66,546 19 38,005 55 36,462 53 35,070 61
52.70039


Justice League Dark 



62,856 20 33,238 68 31,792 67 30,754 76
48.92771


Nightwing 



62,717 21 50,585 33 49,124 30 47,484 32
75.71153


Justice League International 



61,079 24 31,358 76 29,802 75 28,302 86
46.33671   CANCELLED

Green Arrow  25,568 82 23,883 96 55,512 28 25,769 91 24,646 89 23,126 109
41.65946   Jul-Aug #14-15

Swamp Thing 



54,757 29 37,383 57 36,257 55 36,696 56
67.01609


Supergirl  20,001 107 19,764 120 54,052 31 33,309 67 31,879 66 30,420 77
56.27914   Jul-Aug #66-67

Catwoman



53,670 33 37,158 58 35,551 58 34,117 65
63.5681


Red Hood and the Outlaws 



50,501 39 37,044 59 35,820 56 34,439 64
68.19469


Birds of Prey  27,102 71 26,043 80 50,466 40 28,457 87 27,389 84 26,587 95
52.68299   Jul-Aug #14-15

Savage Hawkman 



50,359 41 16,417 135 15,460 141 14,758 161
29.30559


Superboy  22,102 98 20,563 113 50,047 42 31,358 75 29,677 76 27,518 90
54.98431   Jul-Aug #9-10

Stormwatch



46,397 44 20,592 113 19,678 112 18,531 135
39.94008


Fury of Firestorm the Nuclear Men 



46,383 45 15,789 138 14,931 145 14,679 162
31.64737


Legion of Super-Heroes 21,788 100 21,373 111 45,362 46 19,963 115 19,421 113 18,907 134
41.68026   Jul-Aug #15-16

Suicide Squad 



44,981 47 31,576 74 29,809 74 28,302 85
62.9199


Deathstroke 



42,325 54 19,722 117 17,107 127 16,772 144
39.6267


Legion Lost 



41,726 56 17,581 127 17,037 128 16,066 149
38.50357


Animal-Man 



41,446 57 34,992 62 33,909 60 34,549 62
83.35907


Batwing 



41,382 58 20,724 111 20,047 108 18,279 138
44.17138


DC Universe Presents



41,295 60 14,310 150 13,619 154 15,138 156
36.65819


Blue Beetle 



40,003 62 14,413 149 13,923 152 13,393 175
33.47999


Captain Atom 



39,699 63 11,546 162 11,041 167 10,445 199
26.31049   CANCELLED

All Star Western  10,521 169 10,369 199 39,313 65 25,334 92 23,572 90 22,727 112
57.81039   Jul-Aug Jonah Hex #69-70
Resurrection Man 



37,566 71 15,481 142 14,715 146 13,828 170
36.80988   CANCELLED

Demon Knights 



37,442 72 19,006 122 18,201 118 17,295 141
46.19144


Frankenstein Agent of Shade



37,396 73 16,377 136 15,635 140 14,745 162
39.42935


Grifter 



37,100 75 14,258 151 13,428 156 12,400 178
33.42318


Voodoo



36,271 76 12,928 155 12,120 160 11,328 187
31.23156   CANCELLED

I Vampire



35,715 78 16,517 133 15,734 139 14,788 159
41.40557




















COMMENTS
















Info derived from The Comic Chronicles; other sites may have different sales figures; rankings listed are for *all* publishers





To keep this list managable Annuals, minis, and titles launched in May 2011 are not covered








Titles that ended in April are covered in passing below but not noted above since no new issues were published since the previous blog post


Flashpoint had already started in July 2011, hence the absense of the previous Flash series








The final issue of Justice League of America and first of Justice League came out the same month, hence the double listing above




Most DC books (particularly Batman related) enjoyed a sales increase with #9 as 6 titles ended and 6 new ones launched; however, sales have gradually gone back down again since
Animal-Man is the only Title to have not lost over 10,000 sales since the relaunch









Green Lantern Corps was the first title to sell below it's August 2011 levels, with #4; #3 sold below July 2011; with #6, Legion of Super-Heroes also dipped below July-Aug figures
Green Arrow dipped below Jul-11 figures with #11 and Aug with #12; Birds of Prey dipped below Aug-11 with #12; it had previously dipped below Jul-Aug with #8 before the #9 boost
Selling at less than 50 % of #1: Action, Flash, Superman, GL: New Guardians, JL Dark, Green Arrow, Hawkman, Stormwatch, Firestorm, Legion titles, Deathstroke, Batwing, DCU Presents, 
    Blue Beetle, Demon Knights, Frankenstein, Grifter, I Vampire, all cancelled titles









Aquaman currently has the least percentage attrition since #1; all the Bat-titles except Batwing tend to have low attrition as well




Batman is currently DC's highest selling of these titles and Captain Atom the lowest 









For percentage of Feb sales over Sept sales, August sales for Justice League#1 were included in Sept sales of same; not a perfect solution but as accurate as we're likely to get

Justice League, Batman are still selling over 100,000 copies











Justice League, Batman, Detective Comics, and All Star Western (Jonah Hex) are still selling more than double their pre-renumbering figures


The #7 issues of Blackhawk and Men of War became the first new 52 titles to dip to 4 digits; Mr. Terrific joined them with #8




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